As the album progresses, it takes a more experimental tack. Press Play is sort of divided into two parts: the first half of the album is nothing but ego-driven club bangers, designed to shake dance floors worldwide. It’s definitely an enjoyable listen, although that’s due to hot beats and great collaborators as much (or even more) as it’s due to Diddy himself. This has led him to a recording career as a performer that is close to approaching a decade in length! Despite an admitted lack of rapping skill (well, he doesn’t write his own rhymes, so you can’t even really blame him for that), Puff’s albums always have their share of ear candy, and his fifth (and if you believe him, his last) album, Press Play continues in that vein. Whether as a rapper, a label president, an actor, a restauranteur or a clothing designer, Diddy has been, above all, a marketing and promotions genius. Diddy or just Diddy, the fact is that very few people have made as much of an impression on the American conscious over the past 15 years. Whether you call him Sean Combs, Puffy, Puff Daddy, P.
Whether you love him or hate him, you’ve gotta respect Diddy - or whatever the hell he calls himself these days.